Lume Room
Coming soonWe are building something new for athletes who want to build a brand off the field.
Stay tuned to @lumesportsmgmt for updates.
Follow @lumesportsmgmtElite on the field.Unmissable off it.
We help you build a career and a brand you are proud of.
Clients across Australian Football and Super Netball
Two ways we work with you
We handle the business of your career.
We work with professional athletes across AFL, AFLW and Super Netball. We look after everything that happens off the field so you can take care of everything on it.
Athlete Management
End-to-end representation and career management, so you can focus on performing while we handle the rest.
Brand Advisory
Commercial deals, partnerships and social media. We find the right opportunities, negotiate them, and make sure they fit who you are.
Professional Services
Access to trusted professionals across legal, financial and commercial areas to protect and grow your career.
Player Welfare & Pathways
Holistic support for life beyond the game, including education, mental wellbeing, career transition and long-term planning.
Lume Room
Coming soonSomething new for athletes who want to build a brand off the field. We are putting the final touches on it now.
Stay tuned to @lumesportsmgmt for updates.
Brands our clients work with
The athlete brand gap.
Not everyone can build a following just by playing, that is the unfortunate reality, unless you are Sam Kerr or Cristiano Ronaldo. Everyone else performs every week with a fraction of the spotlight. We spent years on the management side watching it happen. Then we thought, how can we solve this?
Performance alone does not build a brand
Most athletes are playing at an elite level and still get overlooked commercially. Not because they are short on talent or story. Because nobody has shown them how to turn it into something they own.
There was no solution for the majority of athletes
Agencies chase the athletes who already have reach. Courses cost thousands. Templates are generic. The majority were left to work it out alone, or not at all.
So we built one
We spoke to real athletes about the challenges they were facing, then started building something to solve those challenges directly. Coming soon. Real tools, real people, without spending thousands to do it.
Building your brand too?
Lume Room
Coming soonSomething new for athletes who want to build a brand off the field. We are putting the final touches on it now.
Stay tuned to @lumesportsmgmt for updates.
Ryan Walker
Founder & Accredited Agent
Lume is a boutique athlete management and brand advisory agency built for the next generation of elite talent. We believe athletes deserve representation that is hands-on, honest and focused on the long game, so we manage every layer of the journey: contracts, commercial partnerships, brand building and long-term career planning.
Personal brand is not an afterthought here. It is a deliberate niche that we focus on. We work closely with every athlete on clear positioning, content direction and the right partnerships, building a brand they are proud of that lasts well beyond their playing career.
Founded by Ryan Walker, with a background across commercial sport, talent management, career development and community building, Lume is niche by design. A curated roster means every athlete gets hands-on guidance, proactive communication and the same level of service, whatever their profile or stage of career. We run it with a family mindset and a commitment to doing fewer things, better.
Welcome to Lume.
Book a Chat →Let's have a yap?
Whether you are looking for a manager, or just need help with building your brand, we would love to hear from you.